The Importance of Being Customer Obsessed in the Insurance Industry
Insurance is currently in a unique place. The industry has been commoditised to the point that consumers can easily compare prices online through numerous aggregators. This is disruptive for insurance companies. They are forced to compete on price, rather than the services they provide and it's harder and harder to acquire new customers let alone retain them. So how do you stand out in a market based on price? You must differentiate yourself, become customer-obsessed and solve the touch points that cause your consumer’s trouble - let the customer navigate the way.